{"id":2187,"date":"2010-07-31T09:31:15","date_gmt":"2010-07-30T23:31:15","guid":{"rendered":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=2187"},"modified":"2010-07-31T09:41:32","modified_gmt":"2010-07-30T23:41:32","slug":"is-your-website-a-brick-wall","status":"publish","type":"post","link":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=2187","title":{"rendered":"Is your Website a Brick Wall?"},"content":{"rendered":"

Ring Ring……..<\/strong><\/span><\/p>\n

Hello, Bonza Computer Repairs,\u00a0Ros speaking.<\/span><\/em><\/p>\n

“Hi, My computer won\u2019t start can you send a technician today?\u201d<\/p>\n

\u201cBonza provides innovative cutting edge value-added critical computer solutions specialising in\u00a0PC repairs for home users and business owners, onsite or online remote computer repairs, website development including Search Engine Optimisation and Google AdWords management for your online marketing, and with only\u00a02% fat….”<\/span> <\/em><\/p>\n

“Did you hear me I have an urgent problem with my computer\u00a0and need a\u00a0technician as soon as possible!”<\/p>\n

If you\u2019d like our special report on “10 Most Common Reasons a Computer Won\u2019t Boot” just give me your full name, address, email, and phone number.\u00a0You\u2019ll have that report in your email inbox in just 3 minutes.\u201d<\/span><\/em><\/p>\n

DIAL TONE<\/strong>. Oops! That hot prospect has\u00a0gone, never to return.
\n<\/strong><\/span><\/span>Are you sure you heard the word “tosser” before they hung up Ros? <\/span><\/p>\n

Of course that’s not how we answer the phone! Or talk to the bloke in the pub.<\/strong><\/span><\/p>\n

So why isn’t your website\u00a0like your phone answering?<\/strong><\/span><\/span><\/p>\n

Or like you’re speaking to the guy in the pub explaining how\u00a0you can fix\u00a0his problem? Start talking about how great you are and you’ll see his eyes glaze over……<\/strong><\/span><\/span><\/p>\n

Take a look at your website NOW, what does it say?<\/p>\n

People who search have a purpose so your website should answer that search query right in the first main heading. If you use your headline and first paragraph to tell readers what’s in it for them (benefit), chances are you\u2019ll engage them in the 3 seconds you\u2019ve got to do it.<\/p>\n

We all do it,\u00a0read a headline and make the decision to stay or go right then if it doesn’t\u00a0answer your query.<\/p>\n

The\u00a0next paragraph should repeat the benefit with\u00a0more detail about how\u00a0it will be achieved. All copy so far\u00a0should be written in the 2nd person, “you, “your” and\u00a0not<\/strong> “we”,”our”.<\/p>\n

I know, I\u00a0know,\u00a0it seems logical to clarify your credentials first but no-one really\u00a0gives a toss\u00a0about you, the visitor is after a solution to their problem fast and\u00a0waffling on about you only creates a brick wall.<\/p>\n

The Bounce rate in your Google Analytics report is a good indication\u00a0your visitors are hitting a brick wall.<\/strong><\/span><\/p>\n

\u00a0Let’s rewrite your copy so it brings in customers – 1800 280 440<\/span><\/strong><\/strong><\/span><\/p>\n

\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ring Ring…….. Hello, Bonza Computer Repairs,\u00a0Ros speaking. “Hi, My computer won\u2019t start can you send a technician today?\u201d \u201cBonza provides innovative cutting edge value-added critical computer solutions specialising in\u00a0PC repairs for home users and business owners, onsite or online remote computer repairs, website development including Search Engine Optimisation and Google AdWords management for your online […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[193],"tags":[315,318,313,317,311,314,316,312],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2187"}],"collection":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2187"}],"version-history":[{"count":52,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2187\/revisions"}],"predecessor-version":[{"id":2241,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/2187\/revisions\/2241"}],"wp:attachment":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2187"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}