{"id":3730,"date":"2011-01-15T16:35:46","date_gmt":"2011-01-15T06:35:46","guid":{"rendered":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=3730"},"modified":"2011-03-06T17:02:31","modified_gmt":"2011-03-06T07:02:31","slug":"whats-your-marketing-strategy-for-2011","status":"publish","type":"post","link":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=3730","title":{"rendered":"What’s Your Marketing Strategy for 2011?"},"content":{"rendered":"

So you’re tweeting, you\u2019re Facebooking and you’re Linking In. Is that because you understand the strategy of social media marketing or are you doing it because others said you should?\u00a0If you haven’t set out a strategy or an end goal, it probably won’t work!<\/p>\n

\"\"<\/a><\/p>\n

\u00a0<\/span><\/strong><\/p>\n

Social media is the \u201cAge of Engagement\u201d.<\/span><\/strong> It requires you to provide rich, high-quality content, in multiple forms and formats and distribute it intelligently to the right media channels. You need<\/em> a\u00a0strategy to make it all come together<\/em>.\u00a0<\/p>\n

It requires a holistic, cross-media understanding of how to leverage all the varying channels to really make them work together cohesively.\u00a0<\/span><\/p>\n

It\u2019s about creating a buzz and providing substantive value among existing customers and being found by those who don\u2019t know you exist and \u201cengaging\u201d with both.\u00a0<\/p>\n

It\u2019s about finding where your customers are congregating and providing substantive useful content so they blog about it, link to it, spread the news via Twitter and email it to their friends.\u00a0<\/p>\n

It requires ongoing and consistent delivery of high-value information and someone has to manage all that content, someone has to figure out what it is, and what goes where.<\/p>\n

Content distribution or syndication across all channels \u2013 social, online, video sharing, blogs, communities, search, mobile, etc. and SEO, SMO (social media optimization) is the key to success in such a fragmented media landscape.\u00a0<\/p>\n

First step is to create high-quality expert content tuned to the concerns of your customers then connect the dots between what it is you\u2019re saying and who it is that can help you distribute it.\u00a0<\/p>\n

While businesses still believe in their website, if content is not changing regularly it will quickly disappear. Meanwhile your customer\u2019s attention is now\u00a0on tweetdeck, or their Facebook wall, or their inbox. You have to make sure your content is published in places that are going to get their attention.<\/p>\n

Social media isn’t for everyone but it’s where\u00a0many of your customers are!<\/span><\/p>\n

Bonza is not a marketing\/publishing company!<\/strong> We build websites, implement basic SEO and manage AdWords campaigns. We design blogs and\u00a0Facebook Fan pages. We do not set up accounts for you.\u00a0We do not write content for you.<\/span><\/p>\n

If you want to step into the Social Media arena, we can advise you and make suggestions. We will insert Twitter buttons etc into your website. We can\u00a0set up a blog on your website.\u00a0If it involves a chunk of time for my staff to implement, you understand there is a fee involved. \"\"<\/a><\/span><\/p>\n

Social media plan: <\/span>You must know <\/em>how this will integrate into your site. What will you use, what are the goals, how will you interact with your users, how will it display on your site? And that’s just for starters. Like SEO, social media isn’t an afterthought.<\/p>\n

Ready to take action to get ahead of the game?<\/span><\/p>\n

My best advise to you is to upgrade your website\u00a0NOW to a Content Management System so you can at least update your website yourselves, add new content and start building a\u00a0stronger presence online. <\/span><\/p>\n

<\/a><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\u00a0Phone: \u00a01800 280 440 <\/span>and let’s get started.<\/span><\/h2>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

So you’re tweeting, you\u2019re Facebooking and you’re Linking In. Is that because you understand the strategy of social media marketing or are you doing it because others said you should?\u00a0If you haven’t set out a strategy or an end goal, it probably won’t work! \u00a0<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[331],"tags":[461,457,459,660,458,460,462],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3730"}],"collection":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3730"}],"version-history":[{"count":44,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3730\/revisions"}],"predecessor-version":[{"id":4221,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/3730\/revisions\/4221"}],"wp:attachment":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3730"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3730"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3730"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}