{"id":4606,"date":"2011-04-23T11:55:05","date_gmt":"2011-04-23T01:55:05","guid":{"rendered":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=4606"},"modified":"2011-04-27T17:32:28","modified_gmt":"2011-04-27T07:32:28","slug":"why-should-i-buy-from-you","status":"publish","type":"post","link":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=4606","title":{"rendered":"Why should I buy from you?"},"content":{"rendered":"

Can you tell me what makes you different from your competitors?<\/span><\/p>\n

\"Value<\/a><\/strong><\/p>\n

You say;<\/strong><\/p>\n

\u201cBest\u201d<\/em><\/p>\n

\u201cCost effective\u201d<\/em><\/p>\n

\u201cGuaranteed\u201d<\/em><\/p>\n

\u201cNewest\u201d, <\/em>\u201cLowest rate\u201d, <\/em>\u201cFriendliest\u201d, <\/em>\u201cReliable\u201d, <\/em>\u201cQuick response\u201d, <\/em>\u201cTurnkey solution\u201d, <\/em><\/p>\n

So what!<\/strong> Sorry, you haven\u2019t convinced me to buy from you so I\u2019m checking out your competitor.<\/p>\n

It\u2019s easy to fall into the trap of using catchy phrases designed to elicit a positive emotional response but unfortunately,\u00a0these vague modifiers\u00a0don’t match the key questions\/problems I want answered. Sure, you\u2019re eager to promote the virtues<\/em> of your company or product but they won\u2019t convince me into a buying decision.<\/p>\n

As a customer I want to know specific, Quantifiable <\/strong>details and at the same time I\u2019m looking at your credibility.<\/p>\n

No marketing communication is more effective than one that shows me how a product or service helps me<\/span><\/strong> get an important job done.<\/p>\n

So, how do you transform your general and unremarkable value proposition to a unique and intriguing one?<\/span><\/strong><\/p>\n

Creating an indisputable phrase that your competitors cannot meet or beat is difficult. The differentiator needs to be an area where you excel.\u00a0 It’s okay that you match your competition on everything else as long as you go one better.<\/strong><\/p>\n

You need to be able to walk in my<\/span><\/strong> shoes, know my<\/span><\/strong> desire level and intention, and match the exclusivity of your offer to my<\/strong><\/span> unmet need and<\/em> communicate the value to me<\/span><\/strong>.<\/p>\n

Value Proposition: Qualitative vs. Quantitative<\/span><\/strong><\/p>\n

Qualitative \u2013 not good<\/strong><\/span><\/p>\n

We are Australia\u2019s online backup specialists with the best cutting edge online backup solution for your business data.<\/span><\/em><\/p>\n

Quantitative \u2013 much better <\/em><\/strong><\/span><\/p>\n

Are you protected from computer data loss? How often to you forget to backup? Simplify and automate your backups online starting at the cost of a coffee per day. <\/em>No ties, no storage restrictions and full support. <\/em><\/span><\/p>\n

Avoid falling into the trap of qualitative language AND beware of overused words such as:<\/p>\n

leading, <\/em>unique, <\/em>finest, <\/em>highest quality, <\/em>only, <\/em>cutting-edge, <\/em>cost-effective, <\/em>superior, <\/em>innovative, <\/em>solutions…etc etc.<\/em><\/p>\n

Show me<\/span><\/strong> how your product or service helps me<\/strong><\/span> get an important job done.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Can you tell me what makes you different from your competitors? You say; \u201cBest\u201d \u201cCost effective\u201d \u201cGuaranteed\u201d \u201cNewest\u201d, \u201cLowest rate\u201d, \u201cFriendliest\u201d, \u201cReliable\u201d, \u201cQuick response\u201d, \u201cTurnkey solution\u201d, So what! Sorry, you haven\u2019t convinced me to buy from you so I\u2019m checking out your competitor.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[576,570,569],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4606"}],"collection":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4606"}],"version-history":[{"count":31,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4606\/revisions"}],"predecessor-version":[{"id":4640,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4606\/revisions\/4640"}],"wp:attachment":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4606"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}