![\"Google](\"http:\/\/bonzamobilecomputerrepairs.com\/blog\/wp-content\/uploads\/2011\/04\/Search-Google.jpg\" "\\"Search")
<\/p>\nBack in the 14th century, Google search results were the same for everybody. What you saw, I saw. Now you, me, and the guy next door,\u00a0 even the person sitting next to you,\u00a0all see different search results in Google when we\u00a0search on the exact keyword phrase. It makes life a bit more difficult if I’m trying to demonstrate\u00a0your website’s ranking (position on the page)\u00a0or\u00a0confirm\u00a0your Adwords\u00a0ads are showing.<\/p>\n
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Why are\u00a0your Google Search Results\u00a0different to mine? Several factors influence your search results, including your geographic location, your search habits and search history and Google\u2019s data centres (servers).\u00a0If\u00a0you\u00a0use any Google services such as a\u00a0Google home page, news reader,\u00a0Gmail, Google Maps etc, will return different results\u00a0depending on whether you’re “logged in” or “logged off”.<\/p>\n YOUR PHYSICAL LOCATION<\/span><\/p>\n Every computer\u00a0connected to the Internet is assigned a unique number called an Internet protocol (IP) address.\u00a0Google identifies your IP address and tries to deliver the most relevant results to match your location. Google does this by redirecting your search query to the appropriate local search database. So, if you\u2019re in Australia searching on Google.com, your results will be biased towards Australian websites. Google will often modify results of searches made from the same PC in order to ‘improve’ the user experience.<\/p>\n GOOGLE DATA CENTRES<\/span><\/p>\n When we visit Google, we are assigned a content server. Google has hundreds of content delivery servers located all over the globe. Where the data server is located influences your results. Google tries to serve country specific results to a user unless that user switches to another Google search engine (e.g. from google.com.au to google.com.fr).<\/p>\n Any search you conduct is routed to the data centre located nearest to you, which may contain a different collection of indexed pages. Depending on when you search, how you search, and where you search from,\u00a0could connect you to any one of these data centres which won’t always be up to date with each other.<\/p>\n Google’s content servers are not simultaneously updated with new indexed results. It takes time for Google to propagate their search results across the entire network. So querying from locations even 20 kilometres from you can generate different results.<\/p>\n PERSONALISED SEARCH<\/span><\/p>\n Personalised search enables Google to customise your search results based on your previous search activity, i.e. the searches you have done, results you have clicked, and URLs you have typed into the address bar.\u00a0 As people use Gmail, Google Analytics, Google AdWords, or any other services, Google learns more about you and may make specific recommendations based on this knowledge.<\/p>\n Personalized search incorporates:<\/p>\n \u2022Web history Personalized Search affects everything you Google. Your results will look very different from the guy down the street, which will look very different from the guy across town…<\/p>\n And there\u00a0you have it! (:<\/p>\n","protected":false},"excerpt":{"rendered":" Back in the 14th century, Google search results were the same for everybody. What you saw, I saw. Now you, me, and the guy next door,\u00a0 even the person sitting next to you,\u00a0all see different search results in Google when we\u00a0search on the exact keyword phrase. It makes life a bit more difficult if I’m […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[234],"tags":[581,580,384,579],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4657"}],"collection":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4657"}],"version-history":[{"count":96,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4657\/revisions"}],"predecessor-version":[{"id":4759,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4657\/revisions\/4759"}],"wp:attachment":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4657"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n<\/span><\/strong><\/p>\n
\n\u2022Personalized results
\n\u2022Recent searches
\n\u2022Universal search
\n\u2022Geographic location (Local Results)
\n\u2022Social search
\n\u2022Real time search<\/p>\n