{"id":4917,"date":"2011-06-04T11:12:41","date_gmt":"2011-06-04T01:12:41","guid":{"rendered":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=4917"},"modified":"2011-07-26T11:56:30","modified_gmt":"2011-07-26T01:56:30","slug":"what%e2%80%99s-a-bad-bounce-rate-in-the-analytics-report","status":"publish","type":"post","link":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=4917","title":{"rendered":"What\u2019s a bad bounce rate in the analytics report?"},"content":{"rendered":"<p>Here&#8217;s a copy\u00a0of my quick response to an email I received this morning asking &#8220;<strong>What&#8217;s a bad bounce rate?&#8221;<a href=\"http:\/\/bonzamobilecomputerrepairs.com\/blog\/wp-content\/uploads\/2011\/06\/bounce_rate.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4938\" title=\"bounce_rate\" src=\"http:\/\/bonzamobilecomputerrepairs.com\/blog\/wp-content\/uploads\/2011\/06\/bounce_rate.jpg\" alt=\"Bounce Rate in Analytics\" width=\"119\" height=\"150\" \/><\/a><\/strong><\/p>\n<p><em><span style=\"color: #3366ff;\">Bounce rate is the percentage of single-page visits in which the person left your site from the entrance (landing) page i.e. a visitor, as soon as they arrive at your website, immediately leaves without visiting any other pages within your website.<\/span><\/em><\/p>\n<p><em><span style=\"color: #3366ff;\">Anything over 50%\u00a0is not good.\u00a030% to 40% is not bad but definitely not ideal. Ideally bounce rates should be about 20% &#8211;\u00a030%.<\/span><\/em><\/p>\n<p><em><span style=\"color: #3366ff;\">The most common reasons for high bounce rate is content which might not be unique and fresh, and second, the page structure is confusing.<\/span><\/em><\/p>\n<p><strong><em><span style=\"color: #3366ff;\"><!--more-->To decrease the bounce rate:<\/span><\/em><\/strong><\/p>\n<ul>\n<li><em><span style=\"color: #3366ff;\">Always update your content.<\/span><\/em><\/li>\n<li><em><span style=\"color: #3366ff;\">Re-think the page structure from a user\u2019s point of view.<\/span><\/em><\/li>\n<li><em><span style=\"color: #3366ff;\">Make sure your website is easy to navigate and loads quickly.<\/span><\/em><\/li>\n<li><em><span style=\"color: #3366ff;\">Use relevant keywords.<\/span><\/em><\/li>\n<li><em><span style=\"color: #3366ff;\">Ensure your website looks professional and trustworthy.<\/span><\/em><\/li>\n<\/ul>\n<p><span style=\"color: #800000;\"><span style=\"color: #000000;\"><strong>What I\u00a0<em><span style=\"text-decoration: underline;\">should<\/span> <\/em>have said is \u00a0&#8211; <\/strong><\/span>\u00a0<strong>&#8220;It depends&#8221;<\/strong><\/span><\/p>\n<p>Like everything in IT,\u00a0be it a computer problem, a low\u00a0traffic website, a website that can&#8217;t be found,\u00a0an underperforming online marketing campaign, a high bounce rate, there are so many variables, there&#8217;s\u00a0never a\u00a0blanket answer.<\/p>\n<p>Why do some visitors take absolutely no action and others do? Some degree of mismatch between content and motivation is inevitable. The danger with bounce rate is that it really only tells you one thing: the percentage of people who came to and left\u00a0your website from the same page they landed. <strong>It doesn&#8217;t tell you why.<\/strong> For example someone may have just been browsing and others\u00a0are ready to jump in, making the\u00a0Bounce rate\u00a0an inherently subjective measure of performance.\u00a0I&#8217;ve seen bounce rates\u00a0of 18%\u00a0and up to\u00a090%! There\u00a0were a variety of\u00a0reasons why those sites\u00a0had those bounce rates.\u00a0The fact is, the bounce rate is not the most important metric to stay focused on. You should keep an eye on it and if you see unusual spikes then investigate further.<\/p>\n<p>P.S. The list of points above &#8220;<strong>to decrease the bounce rate&#8221;<\/strong> are still relevant and should be tested.<\/p>\n<p><a href=\"http:\/\/www.bonzaonlinebackup.com\/\" rel=\"http:\/\/www.bonzaonlinebackup.com\/cloud_backup.html\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-4944\" title=\"have you seen bob\" src=\"http:\/\/bonzamobilecomputerrepairs.com\/blog\/wp-content\/uploads\/2011\/06\/have-you-seen-bob.jpg\" alt=\"Bonza Online Backup\" width=\"238\" height=\"227\" srcset=\"http:\/\/bonzamobilecomputerrepairs.com\/blog\/wp-content\/uploads\/2011\/06\/have-you-seen-bob.jpg 331w, http:\/\/bonzamobilecomputerrepairs.com\/blog\/wp-content\/uploads\/2011\/06\/have-you-seen-bob-300x286.jpg 300w\" sizes=\"(max-width: 238px) 100vw, 238px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a copy\u00a0of my quick response to an email I received this morning asking &#8220;What&#8217;s a bad bounce rate?&#8221; Bounce rate is the percentage of single-page visits in which the person left your site from the entrance (landing) page i.e. a visitor, as soon as they arrive at your website, immediately leaves without visiting any [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[538],"tags":[596,595,594,662],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4917"}],"collection":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4917"}],"version-history":[{"count":42,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4917\/revisions"}],"predecessor-version":[{"id":5185,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/4917\/revisions\/5185"}],"wp:attachment":[{"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4917"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}