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Is your website mobile friendly?
Published February 2nd, 2011 by Roslyn Garavaglia  

Having a mobile friendly website in 2011 is no longer an option — it’s a must!

“Google’s current CEO recently mentioned in the Harvard Business Review that the Big G will be committing all its resources to MOBILE devices.” (Source: Jim Morris, President/CEO at Full Throttle Enterprises, Inc)

The number of people accessing mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web by 4 mobile users to 1 pc user.

What are consumers using their mobiles for?

In order of importance, the key drivers are; money transfer; looking for maps/directions/people; searching the internet; mobile website browsing; mobile health monitoring; mobile payment; business communication in the field (such as our Bonza Mobile techs); creating/viewing advertising specifically for mobiles; instant messaging; mobile music. Source: mobithinking.com

With so many people Googling directly from their mobile phones you need a mobile specific version of your website.

Let’s take a look at Bonza’s Mobile Computer Repairs website on a mobile.

To find vital information like our phone number, a user has to scroll sideways. To get to see prices, they need to scroll both sideways and down. 

Our website is not user friendly on a mobile device!

Obviously, readers will feel cramped and will have to work hard to navigate our site and our content. They’ll leave. We’ll be The Biggest Loser!

Have you seen your website on a mobile device? Are you confident your customers can find the information they’re looking for? Are you tapping into this handheld device market?

CHECK HOW YOUR WEBSITE LOOKS ON A MOBILE HERE http://mtld.mobi/emulator.php

How do Mobile Websites work?

Basic website design principals are still the same yet there is a lot to consider when creating a mobile friendly website.

  • Screensize: your website needs to run on a screen as small as 2 inches! The standard computer monitor is now around 19 inches or more!
  • Load time: a mobile phone generally will have a slower Internet connection than a computer, therefore a mobile website should have minimal graphics and be saved in a mobile friendly format.
  • Simplicity: it is a lot harder to read long lines of text on a phone, therefore everything must be kept to a minimum.

 What’s Involved:

– Optimized for viewing on a mobile phone.
– Correct dimensions and page layout.
– Less images and smaller file sizes.
– Reduced navigation is required for mobiles.

If you don’t have a mobile friendly website, right now could be the perfect time to invest.

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This entry was posted on Wednesday, February 2nd, 2011 at 10:20 am and is filed under Websites & SEO . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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