{"id":5486,"date":"2013-10-18T15:28:09","date_gmt":"2013-10-18T05:28:09","guid":{"rendered":"http:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=5486"},"modified":"2013-10-18T15:28:41","modified_gmt":"2013-10-18T05:28:41","slug":"google-is-about-meaning-not-keywords","status":"publish","type":"post","link":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/?p=5486","title":{"rendered":"Google is about Meaning NOT Keywords"},"content":{"rendered":"

After 15 years Google\u2019s search algorithm has been changed. It\u2019s not an update, it\u2019s not another Panda,\u00a0it\u2019s a brand new algorithm!<\/span><\/span><\/span><\/p>\n

\"Hummingbird-Google-new-Search-Algorithm-670x415\"<\/a><\/p>\n

Whereas the old search algorithm tried to match instances of words in Google’s index,\u00a0Hummingbird<\/strong> tries to understand the meaning behind each search query.<\/span><\/span><\/span><\/p>\n

HOORAY! Nothing much has really changed except Google trying to change the mindset<\/b>.<\/span><\/span><\/span><\/p>\n

Google has always had the same intention; to deliver the best results for a search query, so that the user is satisfied and informed. SEO\u2019s have crowed \u201ccontent is king\u201d and \u201cyou need fresh content\u201d and \u201cbe relevant\u201d, and more recently, \u201csocial media\u2026\u2026.\u201d advice to clients on how best to help their website and business achieve the best outcomes online. <\/span><\/span><\/span><\/p>\n

Finally, the focus shifts from keywords and rankings to content and meaning which is what Google has been saying forever. All those updates over the years were an attempt to to rid the index of search manipulators and other predators who tried to game the system…. they prevailed, so\u00a0 <\/span><\/span><\/span>Google decided to\u00a0replace the algorithm itself.<\/strong> If you’ve been doing the right thing all along, there’s not much to worry about.<\/span><\/span><\/span><\/p>\n

Ask yourself these 3 questions to see if you’re in sync with Google’s new thinking;<\/strong><\/p>\n

1.\u00a0Content Quality:<\/em> Is the content I am presenting to the user a thorough and comprehensive answer to their question\/problem?<\/p>\n

2. Look and Feel:<\/em> Am I appealing to both the text\/informational side of the searcher\u2019s brain and the visual side of the brain?<\/p>\n

3. Site structure\/Navigation: <\/em>Have I made it easy for visitors to find content beyond the page they landed on?<\/p>\n

Can you see there’s nothing much new?<\/strong><\/p>\n

A static web site that never changes and\/or\u00a0self-serving advertising that doesn\u2019t engage users,\u00a0will not do well\u00a0in\u00a0search results.<\/span><\/strong><\/p>\n

Fresh and non-promotional content that engages your audience and tells them what they want to know is the \u201cnew normal\u201d\u00a0on the\u00a0web.<\/span><\/strong><\/p>\n

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Check out Search Engine Land’s\u00a0Hummingbird\u00a0\u00a0FAQ’s<\/a><\/p>\n

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After 15 years Google\u2019s search algorithm has been changed. It\u2019s not an update, it\u2019s not another Panda,\u00a0it\u2019s a brand new algorithm! Whereas the old search algorithm tried to match instances of words in Google’s index,\u00a0Hummingbird tries to understand the meaning behind each search query. HOORAY! Nothing much has really changed except Google trying to change […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[122,234],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5486"}],"collection":[{"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5486"}],"version-history":[{"count":14,"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5486\/revisions"}],"predecessor-version":[{"id":5501,"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/5486\/revisions\/5501"}],"wp:attachment":[{"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5486"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5486"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bonzamobilecomputerrepairs.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5486"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}