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A new version of Google Analytics is here…
Published November 19th, 2011 by Roslyn Garavaglia Comments Off on A new version of Google Analytics is here…

The new version of Google Analytics is probably already activated in your account. Have you seen it yet? If you still see the old dashboard you need to cast your eyes to the top of the page and click on “New Version”. 

Google has added real-time reports to monitor visitors actively looking at your site. Real time reporting shows you what’s happening on your site – right now!

Real time analytics

The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

Another feature which should be of interest to you is Mobile Reporting. As more and more visitors use mobile devices to browse the web, the Mobile reports in the new version of Google Analytics will help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimise for those devices.

According to Google, traffic from mobile devices and smart phones like iPhone, iPad and Android is exploding. And 50% of the searches from these devices is for local goods and services like yours.

Bonzawebsites will be offering Bonza Mobile Web Design in a couple of weeks and we urge you to take a look at your current website on mobile devices now to see how it renders.  Do you need a Mobile Website?

Speak to you soon,




What’s a bad bounce rate in the analytics report?
Published June 4th, 2011 by Roslyn Garavaglia Comments Off on What’s a bad bounce rate in the analytics report?

Here’s a copy of my quick response to an email I received this morning asking “What’s a bad bounce rate?”Bounce Rate in Analytics

Bounce rate is the percentage of single-page visits in which the person left your site from the entrance (landing) page i.e. a visitor, as soon as they arrive at your website, immediately leaves without visiting any other pages within your website.

Anything over 50% is not good. 30% to 40% is not bad but definitely not ideal. Ideally bounce rates should be about 20% – 30%.

The most common reasons for high bounce rate is content which might not be unique and fresh, and second, the page structure is confusing.