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Posts Tagged ‘analytics reports’

What’s a bad bounce rate in the analytics report?
Published June 4th, 2011 by Roslyn Garavaglia Comments Off on What’s a bad bounce rate in the analytics report?

Here’s a copy of my quick response to an email I received this morning asking “What’s a bad bounce rate?”Bounce Rate in Analytics

Bounce rate is the percentage of single-page visits in which the person left your site from the entrance (landing) page i.e. a visitor, as soon as they arrive at your website, immediately leaves without visiting any other pages within your website.

Anything over 50% is not good. 30% to 40% is not bad but definitely not ideal. Ideally bounce rates should be about 20% – 30%.

The most common reasons for high bounce rate is content which might not be unique and fresh, and second, the page structure is confusing.

(more…)


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