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A new version of Google Analytics is here…
Published November 19th, 2011 by Roslyn Garavaglia Comments Off

The new version of Google Analytics is probably already activated in your account. Have you seen it yet? If you still see the old dashboard you need to cast your eyes to the top of the page and click on “New Version”. 

Google has added real-time reports to monitor visitors actively looking at your site. Real time reporting shows you what’s happening on your site – right now!

Real time analytics

The reports are updated continuously and each pageview is reported seconds after it occurs on your site. You’ll find Real-Time reports in the ‘Home’ tab.

Another feature which should be of interest to you is Mobile Reporting. As more and more visitors use mobile devices to browse the web, the Mobile reports in the new version of Google Analytics will help you understand how mobile visitors are interacting with your site. You can even see which mobile devices your visitors use and optimise for those devices.

According to Google, traffic from mobile devices and smart phones like iPhone, iPad and Android is exploding. And 50% of the searches from these devices is for local goods and services like yours.

Bonzawebsites will be offering Bonza Mobile Web Design in a couple of weeks and we urge you to take a look at your current website on mobile devices now to see how it renders.  Do you need a Mobile Website?

Speak to you soon,

 

 

 

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The Best Title Tags
Published November 7th, 2011 by Roslyn Garavaglia Comments Off

The information below will help you create the best title tags, title tags Google will like.

      • Keep the length of your title tags 70 characters or less. Shorter the better.
      • Make sure that the title tag is relevant to the body text.
      • Use your keyword at the beginning of the tag.
      • Remove duplicate title tags across the website.
      • Create unique title tag for each web page
      • Use brand names in the middle of the title tags so that it doesn’t get truncated by Google easily.
      • Make sure that a website doesn’t have web pages with missing title tags. Google can create its own title where the title tag is missing.

This video sums it up better than I can, so take heed and you’ll end up creating the best Title tags that Google will love.

Wistia

Here is what Google says about changing your title tags:

“Google’s creation of sites’ titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web………..Make sure that each page on your site has a useful and descriptive page title (contained within the title tags. If a title tag is missing, or if the same title tag is used for many different pages, Google may use other text we find on the page. “

All the above information was sourced from http://seohimanshu.com/ and the video comes from SEOMOZ.

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++ A Lazy Bugger’s Blog Post ++
Published September 20th, 2011 by Roslyn Garavaglia 2 Comments »

What are the elements of a good Blog? 

I spend time thinking about Headlines to catch your attention…… I toss in some “How to” articles and Top 5 lists, add some Why’s, and explain Benefits. I make personal admissions, and use a conversational style to engage you. My paragraphs are mostly short with easy sentences using words that don’t require a dictionary.  I write sub-headings and use bullet points so you can see at a glance if it’s worthwhile reading further.

All the bolded words above are Elements of a good Blog.

Is there something I missed?

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Where to Get Inspiration for Blog Posts
Published August 24th, 2011 by Roslyn Garavaglia Comments Off

I usually write a post on the Bonza Blog every Saturday. There’s never an issue wondering what to write about because the internet is so dynamic and ever shifting. There’s always something to talk about or share.  Today, I would like to share a link to Sean D’Souza’s blog where he talks about Why Time Management Is Less Powerful Than Efficiency Management.

I took a week long break in June and haven’t blogged since! I lost the rythmn and the energy to work or attend to the Bonza Blog. Read the rest of this entry »

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Website Attention Deficit Disorder (WADD)
Published July 25th, 2011 by Roslyn Garavaglia 3 Comments »

Website Attention Deficit DisorderDo you suffer from WADD (Website Attention Deficit Disorder)?

You can’t afford to put up a website and leave it just sitting there. The Internet is not static and neither should be your website.

Online user behaviour has changed. Mobile search has exploded, social networking has altered the way people connect online, and search is getting more and more personalised. You have to keep up, and you have to adjust your website and online strategy accordingly.

SELF DIAGNOSIS:-

Answer the following questions, if most results come up negative, you have a serious case of WADD and you and your website need urgent attention! Read the rest of this entry »

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How to Engage your Market – Winning the Zero Moment of Truth
Published July 20th, 2011 by Roslyn Garavaglia Comments Off

How to Engage your Market

Knowing, and understanding, Best Marketing Strategies in this digital world becomes overwhelming with the massive amount of information online. You end up with bits of information from too many sources, most of it is old and some is contradictory. You don’t know who to trust, you’re confused and information overload could cause hospitalisation! Read the rest of this entry »

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SEO RANKING FACTORS
Published July 15th, 2011 by Roslyn Garavaglia 1 Comment »

SEARCH ENGINE OPTIMISATION

You’ve read about SEO online; you have heard people talking about it and think it has something to do with keywords and meta tags.

Many Bonza website clients use the term “SEO” when discussing their site performance and website upgrades without really knowing what search engine optimisation is.

It’s actually a combination of many elements that, when worked in together, increase the odds of a successful website. Some factors carry more weight than others and no single factor guarantees top rankings in search results.

INTRODUCING: The Periodic Table Of SEO Ranking Factors by Search Engine Land

You can audit your own website with this quick reference. Read the rest of this entry »

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Attention Google Apps Users…
Published July 5th, 2011 by Roslyn Garavaglia 1 Comment »

Things have been quiet around here recently! Have you missed the Bonza Blog?

I’ve been in Melbourne and in The Long Paddock (Deniliquin, NSW) on a much needed break.

Because web technology moves so quickly, having those few days off means having to catch up on changes coming from Google which may impact on the way your business processes function if you’re using Google Apps. Read the rest of this entry »

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About Clickjacking
Published June 17th, 2011 by Roslyn Garavaglia 2 Comments »

Hardly a day goes by without someone asking a Bonza technician to remove a virus(s) from a computer or laptop. This post may help you to “pause a sec” before you click! clickjacking

Suppose you visit a site and think you’re clicking on a button to close a window; instead, the action of clicking the “X” button prompts your computer to download a Trojan virus, transfer money from your bank account or turn on your computer’s built-in microphone. The host website may be a legitimate site that’s been hacked or a fake version of some well-known site like your bank’s website. You may have been tricked into visiting the site through links online or in email messages. 

It’s called Clickjacking Read the rest of this entry »

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What’s a bad bounce rate in the analytics report?
Published June 4th, 2011 by Roslyn Garavaglia 2 Comments »

Here’s a copy of my quick response to an email I received this morning asking “What’s a bad bounce rate?”Bounce Rate in Analytics

Bounce rate is the percentage of single-page visits in which the person left your site from the entrance (landing) page i.e. a visitor, as soon as they arrive at your website, immediately leaves without visiting any other pages within your website.

Anything over 50% is not good. 30% to 40% is not bad but definitely not ideal. Ideally bounce rates should be about 20% - 30%.

The most common reasons for high bounce rate is content which might not be unique and fresh, and second, the page structure is confusing.

Read the rest of this entry »

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