Bonza Mobile Computer Repairs

What’s a blog?  Should You have a Blog? 
What’s the use of a Blog?

What’s a blog? This is a Blog! It’s a way to keep information flowing and a means of connecting with key customers through, hopefully, interesting articles and useful information on topics relevant to your business relationship with Bonza; Computer repairs, Websites, Google AdWords, or all three.

Even though my purpose is directed at Bonza clients, through syndication and other promotional activities, my posts get read and spread all around the internet, exposing Bonza to thousand of readers looking for answers to their questions and problems.

Should You have a Blog? PROBABLY! If you have a conventional website you know you have to promote it otherwise it will just sit there. Getting your website noticed, and linked to, is getting tougher every day and it’s so darned competitive. A blog, on the other hand, has the capacity to announce itself, and can keep doing that every time you update it.

What’s the use of a Blog?
1. To build your brand awareness
2. To help search engine rankings
3. To improve customer relations
4. To share knowledge & earn credibility
5. To attract new clients/make sales.

Note: A Blog WILL NOT substitute an integrated marketing strategy!

Have you heard of Technorati? It’s a website that indexes blogs.

Here are some interesting statistics courtesy of Technorati. 
“2009 State of the Blogosphere by Technorati”

More than 133,000,000 blogs have been indexed by Technorati since 2002
77% of Internet users read blogs according to Universal McCann
Two-thirds of Bloggers are male, 60% are 18-44
75% have college degrees and 40% have graduate degrees
Around half of Bloggers are working on at least their second blog
68% have been blogging for two years or more
86% have been blogging for at least a year
70% of all respondents say that personal satisfaction is a way they measure the success of their blog
72% say they blog in order to share their expertise
61% say they blog in order to supplement their income
53% of professional Bloggers are interested in attracting new clients from blogging
72% of those who are self-employed and blogging are interested in attracting new clients
57% say that their future plans include blogging even more
Part-Timers, Pros, and Self-Employed Bloggers are blogging as much as (73%, 76% and 80%, respectively), while Hobbyists are blogging somewhat less
15% of Bloggers spend 10 or more hours each week blogging
One in five Bloggers report updating on a daily basis
The most common rate of updating is 2-3 times per week
85% of blogs use tags
82% of respondents say that they post photos to their blog, making images the most popular form of multimedia
Bloggers participate in an average of 5 activities to drive traffic to their blogs
72% of respondents are classified as Hobbyists, meaning that they report no income related to blogging
56% say that their blog has helped their company establish a positioning as a thought leader within the industry
58% say that they are better-known in their industry because of their blog.

Search engines love blogs!  

Create tutorial posts on how to use your products, detail what goes on in the back-end of your service, give away samples of what your business has to offer. As you build up blog posts, your reach on the web will increase and your prominence in search engines will grow leading to free organic traffic to your website.

BUT - you still have to work on promoting it. Nothing happens by magic.

Let me know if you want to get blogging!