You’ve read about SEO online; you have heard people talking about it and think it has something to do with keywords and meta tags.
Many Bonza website clients use the term “SEO” when discussing their site performance and website upgrades without really knowing what search engine optimisation is.
It’s actually a combination of many elements that, when worked in together, increase the odds of a successful website. Some factors carry more weight than others and no single factor guarantees top rankings in search results.
You can audit your own website with this quick reference. (more…)