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About Clickjacking
Published June 17th, 2011 by Roslyn Garavaglia Comments Off

Hardly a day goes by without someone asking a Bonza technician to remove a virus(s) from a computer or laptop. This post may help you to “pause a sec” before you click! clickjacking

Suppose you visit a site and think you’re clicking on a button to close a window; instead, the action of clicking the “X” button prompts your computer to download a Trojan virus, transfer money from your bank account or turn on your computer’s built-in microphone. The host website may be a legitimate site that’s been hacked or a fake version of some well-known site like your bank’s website. You may have been tricked into visiting the site through links online or in email messages. 

It’s called Clickjacking Read the rest of this entry »

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What’s a bad bounce rate in the analytics report?
Published June 4th, 2011 by Roslyn Garavaglia Comments Off

Here’s a copy of my quick response to an email I received this morning asking “What’s a bad bounce rate?”Bounce Rate in Analytics

Bounce rate is the percentage of single-page visits in which the person left your site from the entrance (landing) page i.e. a visitor, as soon as they arrive at your website, immediately leaves without visiting any other pages within your website.

Anything over 50% is not good. 30% to 40% is not bad but definitely not ideal. Ideally bounce rates should be about 20% - 30%.

The most common reasons for high bounce rate is content which might not be unique and fresh, and second, the page structure is confusing.

Read the rest of this entry »

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When normal data backup is not enough….
Published May 21st, 2011 by Roslyn Garavaglia Comments Off

Anthony and I went on our bi-annual holiday last weekend, down to Kingscliffe midday Saturday, home and refreshed midday Sunday… ho hum…

We met up with our dear friend Angie who was visiting from Christchurch, NZ. She had been at work in her 7th story office when the recent earthquake devastated that city. Angie and other staff were lucky to be rescued by a team using a crane, and were lifted out of the 7th floor balcony to safety after some terrifying hours in limbo.

Her office building is still a “no go” zone, so, although all their business data is intact, they cannot access it. They’re trying to pick up the pieces of their business the best way they can. From memory! Hopefully they’ll be back to normal one day soon.

Angie’s brother, on the other hand, lost everything. A complete wipe out. He lost his offices, equipment and files – everything he needs to keep his organisation going. Luckily, no personnel were injured or killed.

Within 48 hours Simon was back in business!

How did he do it while others are still struggling? Read the rest of this entry »

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What Makes a Good Website?
Published May 17th, 2011 by Roslyn Garavaglia Comments Off

What's in it for me?

  1. A site that is focused on the user and talks about benefits so visitors are left in no doubt about what your product/service will do for them.
  2. A site which answers the searcher’s query immediately, telling them exactly why they should do business with you.
  3. A site that states the offer clearly and concisely and is something they will value.
  4. Where the content talks about the reader (“You” – “Your”) more than about yourself (“I” – “me” – “my” – “we”).
  5. A site with a clear call to action.
  6. A site that creates confidence by using testimonials, case studies, and reviews (make sure they are qualified).
  7. A site which displays contact details prominently, indicating you have nothing to hide.
  8. A site which uses high quality images to make visitors want it.
  9. A site that wants to share, respond and interact by using social media to create a buzz (digital “word-of-mouth” can be one of the most powerful tools for reaching new audiences).

When you’re giving your instructions for a website, consider these;

  • What is your offer going to be?
  • Who will be interested in your offer?
  • Why should they take further action? 
  • How will they take action?

User focused websites are all about your visitor, being able to solve their query immediately and showing them how to do business with you.

Too often websites are all about the business owners and packed with features rather than benefits.

Here’s a great article I read on Tech Republic this week – 10 expressions that don’t belong on your Web site.

Related Topics:
Why should I buy from you?
Is you website a brick wall?

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I can’t see my website changes…
Published May 7th, 2011 by Roslyn Garavaglia Comments Off

When I make changes to a website, often I receive an email back saying,
“I can’t see the changes!”

That’s because your browser is accessing information on your local disk rather than the new pages on the website’s server. You’re looking at a cached version of your website – the old page. The easiest method is to Refresh your active window by hitting the Refresh button at the top of your browser. Both the F5 key and CTRL + R work to reload the current web page too. Read the rest of this entry »

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My Google Search Results are different to yours…
Published April 30th, 2011 by Roslyn Garavaglia Comments Off

Back in the 14th century, Google search results were the same for everybody. What you saw, I saw. Now you, me, and the guy next door,  even the person sitting next to you, all see different search results in Google when we search on the exact keyword phrase. It makes life a bit more difficult if I’m trying to demonstrate your website’s ranking (position on the page) or confirm your Adwords ads are showing. Read the rest of this entry »

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Why should I buy from you?
Published April 23rd, 2011 by Roslyn Garavaglia Comments Off

Can you tell me what makes you different from your competitors?

Value Proposition

You say;


“Cost effective”


“Newest”, “Lowest rate”, “Friendliest”, “Reliable”, “Quick response”, “Turnkey solution”,

So what! Sorry, you haven’t convinced me to buy from you so I’m checking out your competitor. Read the rest of this entry »

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When did you last backup your data?
Published April 17th, 2011 by Roslyn Garavaglia Comments Off

Are you confident backups happen in your business each day without fail? Read the rest of this entry »

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The Top Six Essentials for Your Social Media Strategy ++
Published April 11th, 2011 by Roslyn Garavaglia Comments Off

If having a website establishes credibility and provides information to potential customers, integrating social media into your online mix is all about building strong relationships with your customers, other businesses, and building loyalty, brand awareness and establishing your online “voice” as an expert in your field.

Social Media Ingredients

Social Media Ingredients

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Google Analytics Reports – What’s important…
Published April 2nd, 2011 by Roslyn Garavaglia Comments Off

Understanding what action your site visitors are taking and how your site is performing overall, will help you decide new strategies to correct what is causing problems and improve site traffic and user’s experience.

Google Analytics

Google Analytics tracks important statistics such as; Read the rest of this entry »

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