Published
May 17th, 2011 by
Roslyn Garavaglia 
What's in it for me?
- A site that is focused on the user and talks about benefits so visitors are left in no doubt about what your product/service will do for them.
- A site which answers the searcher’s query immediately, telling them exactly why they should do business with you.
- A site that states the offer clearly and concisely and is something they will value.
- Where the content talks about the reader (“You” – “Your”) more than about yourself (“I” – “me” – “my” – “we”).
- A site with a clear call to action.
- A site that creates confidence by using testimonials, case studies, and reviews (make sure they are qualified).
- A site which displays contact details prominently, indicating you have nothing to hide.
- A site which uses high quality images to make visitors want it.
- A site that wants to share, respond and interact by using social media to create a buzz (digital “word-of-mouth” can be one of the most powerful tools for reaching new audiences).
When you’re giving your instructions for a website, consider these;
- What is your offer going to be?
- Who will be interested in your offer?
- Why should they take further action?
- How will they take action?
User focused websites are all about your visitor, being able to solve their query immediately and showing them how to do business with you.
Too often websites are all about the business owners and packed with features rather than benefits.
Here’s a great article I read on Tech Republic this week – 10 expressions that don’t belong on your Web site.
Related Topics:
Why should I buy from you?
Is you website a brick wall?
