Published
June 26th, 2010 by
Roslyn Garavaglia It’s TOUGH times!
People are scurrying around looking for ways to inject some life and leads into their business. Bonza’s website design department hasn’t had a break for months as work pours in.
WHY? Suddenly business owners realise they should have organised a website years ago when the focus changed to searching online to solve problems and find information. Plus in the quiet time, thoughts turn to updating current sites or adding new offers and new content.
One of the things website owners forget is that the internet is dynamic, search engines want new stuff and don’t like static old websites cluttering up the SERPS (Search Engine Results Pages). So if you’re a website owner, remember to add fresh content regularly if you want your website to stay in view of searchers.
A GOOD WAY TO DO THAT IS to start a Blog like this one. Fresh content is added to our Mobile Computer Repairs website every week. You have to be motivated to add new content regularly mind. I do WEEKLY, but monthly will do.
THIS DOESN’T SOLVE THE IMMEDIATE LEADS PROBLEM THOUGH…
You’re not getting any business so you think about ADVERTISING.
Should you place an ad in your local paper?
What about Yellow Pages? (Sshhh, it won’t help!)
~ Click Here for a comparison chart ~
Hmm, you’ve searched on the Internet and found directories like Start Local, Hotfrog, Gumtree and the like and added your business. It won’t do anything other than invite a lot of spam! You’ve even added your business to Google Maps and nothing changed.
Say you had the ability to market to your prosepects the minute they’re looking to solve their problem. Would you jump at the chance?
SEARCH ENGINE MARKETING GIVES YOU THAT OPPORTUNITY.
It’s the ONE WAY to generate leads. THE ONLY WAY to advertise to people who are looking for your products and services right NOW.
More than 15 million people in Australia use the Internet. Google’s advertising network reaches almost 90% of these potential customers. You can target potential customers by suburb, city, state.
AdWords shows ads to potential customers when they’re actively searching for what businesses like yours have to offer.
Your ads could be showing when decisions are being made.
Google Adwords is probably the greatest advertising medium developed for business owners, like yourself, in the last 20 years.
You only pay when consumers click on your ad to go to your site. You can adjust, pause, or stop your campaigns at any time.
Instant, measurable, affordable, controllable – there really is no other advertising medium which gives you the same results.
However, if Adwords is set up incorrectly you’ll end up disappointed.
Want to find out more about AdWords?
Phone Anthony now on 1800 280 440
Bonza offers pay per click advertising services with a new easy payment option.
Article: Where’s My Website
Tags: advertising online, adwords management services, adwords services, generate leads, google adwords
