Bonza Mobile Computer Repairs | Bonzawebsites | Adwords Management


Bookmark and Share
 

Google »

Google is about Meaning NOT Keywords
Published October 18th, 2013 by Roslyn Garavaglia Comments Off on Google is about Meaning NOT Keywords

After 15 years Google’s search algorithm has been changed. It’s not an update, it’s not another Panda, it’s a brand new algorithm!

Hummingbird-Google-new-Search-Algorithm-670x415

Whereas the old search algorithm tried to match instances of words in Google’s index, Hummingbird tries to understand the meaning behind each search query.

HOORAY! Nothing much has really changed except Google trying to change the mindset.

Google has always had the same intention; to deliver the best results for a search query, so that the user is satisfied and informed. SEO’s have crowed “content is king” and “you need fresh content” and “be relevant”, and more recently, “social media…….” advice to clients on how best to help their website and business achieve the best outcomes online.

Finally, the focus shifts from keywords and rankings to content and meaning which is what Google has been saying forever. All those updates over the years were an attempt to to rid the index of search manipulators and other predators who tried to game the system…. they prevailed, so  Google decided to replace the algorithm itself. If you’ve been doing the right thing all along, there’s not much to worry about.

Ask yourself these 3 questions to see if you’re in sync with Google’s new thinking;

1. Content Quality: Is the content I am presenting to the user a thorough and comprehensive answer to their question/problem?

2. Look and Feel: Am I appealing to both the text/informational side of the searcher’s brain and the visual side of the brain?

3. Site structure/Navigation: Have I made it easy for visitors to find content beyond the page they landed on?

Can you see there’s nothing much new?

A static web site that never changes and/or self-serving advertising that doesn’t engage users, will not do well in search results.

Fresh and non-promotional content that engages your audience and tells them what they want to know is the “new normal” on the web.

 

Check out Search Engine Land’s Hummingbird  FAQ’s

 

 

 

 

 

 

 

Attention Google Apps Users…
Published July 5th, 2011 by Roslyn Garavaglia Comments Off on Attention Google Apps Users…

Things have been quiet around here recently! Have you missed the Bonza Blog?

I’ve been in Melbourne and in The Long Paddock (Deniliquin, NSW) on a much needed break.

Because web technology moves so quickly, having those few days off means having to catch up on changes coming from Google which may impact on the way your business processes function if you’re using Google Apps. (more…)

My Google Search Results are different to yours…
Published April 30th, 2011 by Roslyn Garavaglia Comments Off on My Google Search Results are different to yours…

Back in the 14th century, Google search results were the same for everybody. What you saw, I saw. Now you, me, and the guy next door,  even the person sitting next to you, all see different search results in Google when we search on the exact keyword phrase. It makes life a bit more difficult if I’m trying to demonstrate your website’s ranking (position on the page) or confirm your Adwords ads are showing. (more…)

Google Analytics Reports – What’s important…
Published April 2nd, 2011 by Roslyn Garavaglia Comments Off on Google Analytics Reports – What’s important…

Understanding what action your site visitors are taking and how your site is performing overall, will help you decide new strategies to correct what is causing problems and improve site traffic and user’s experience.

Google Analytics

Google Analytics tracks important statistics such as; (more…)

Low Quality Sites Suffer on Google
Published March 8th, 2011 by Roslyn Garavaglia Comments Off on Low Quality Sites Suffer on Google

Google on Low Quality Sites

Our goal is simple: to give people the most relevant answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content—both good and bad—comes online all the time.

Google has made a significant algorithm update, called “Panda”, in response to users crying out about duplicate content and junk we’ve all had to sift through since the Google Caffeine update last year. (more…)

Will Google Instant Previews Affect Your Business?
Published November 20th, 2010 by Roslyn Garavaglia Comments Off on Will Google Instant Previews Affect Your Business?

Instant Previews show users a visual of your website before they click. 

Google announced the introduction of “instant preview”; a small screenshot of a webpage, custom-tailored to highlight the search term used, and visible from the Google search page itself by clicking a magnifier icon.

Google Isnstant Preview Magnifier
Click this image to see a larger view

(more…)

What do you think of the new display for local listings in Google?
Published November 4th, 2010 by Roslyn Garavaglia Comments Off on What do you think of the new display for local listings in Google?

The change is intended to make finding businesses easier.  (more…)

Google Instant – Google’s new Search Results
Published October 1st, 2010 by Roslyn Garavaglia Comments Off on Google Instant – Google’s new Search Results

When you search on Google, would it be good if the results pages changed as you type?

Google’s search changes does just that. It has already been rolled out in the USA, UK, Russia and France, maybe others, but not here (not in Oz yet!).

Google Instant provides search results pages (SERPS) with every keystroke. You may find exactly what you’re looking for before you even finish typing your query!

Google’s predictive search feature is still there but appears in grey text directly in the search box, so you can stop typing as soon as you see what you’re looking for. (more…)

Google is high on Caffeine!
Published July 10th, 2010 by Roslyn Garavaglia Comments Off on Google is high on Caffeine!

On the 8th of June Google rolled out Caffeine, their new indexing system built to make search up to 50% faster and results fresher. It means more frequent updates to Google’s search engine index and better results for businesses like yours.  (more…)

Inject some life and leads into your business…
Published June 26th, 2010 by Roslyn Garavaglia Comments Off on Inject some life and leads into your business…

It’s TOUGH times!

People are scurrying around looking for ways to inject some life and leads into their business. Bonza’s website design department hasn’t had a break for months as work pours in.

WHY? Suddenly business owners realise they should have organised a website years ago when the focus changed to searching online to solve problems and find information. Plus in the quiet time, thoughts turn to updating current sites or adding new offers and new content. (more…)


Bonzamobilecomputerrepairs.com