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Does anyone know you have a website?
Published August 6th, 2010 by Roslyn Garavaglia  

You knew you needed one because more and more customers were asking for the address. And you suddenly realised it probably wasn’t just them searching online looking for your products and services! 

Owning a website is easy, getting it noticed is the hard part. Your website developer uses SEO (Search Engine Optimisation) techniques to help it turn up in “organic” (free) results pages for keyword searches. 

But what are YOU doing to promote it? 

The trick is getting noticed by your target audience. So where are they? They’re right behind you silly! On the roads you drive every day.  

Yep, I’m talking about Car Signage…… but it has to be done RIGHT! 

There’s no point having signage if it’s illegible. Every time I’m on the road I see signage errors and can never understand why they can’t see their mistake themselves.  

  • Can’t read it because the lettering is too small
  • Can’t read it because of the choice of colour
  • Can’t read it because of a fancy or italic font
  • Can’t read it because there’s too much text.

Here’s an example of how it should be done with Vinyl Lettering. 

Website Address Stickers

Click on the image to visit their website

White on black/Black on White
Positioned at the bottom of the rear window
Only the web address, you don’t need phone numbers, no-one can write whilst driving
Even the www part is not necessary
Arial font is the best (and check the size can be read 2 car lengths away)

So how many prospects are you missing every day?  

 

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This entry was posted on Friday, August 6th, 2010 at 6:01 pm and is filed under Websites & SEO . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.

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