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Is an FAQ Page Really Needed?
Published June 23rd, 2012 by Roslyn Garavaglia Comments Off

Do we need FAQ’s?

Firstly, FAQs should start with not using the word FAQ! Lots of people still don’t understand this acronym. Use Frequently Asked Questions instead or be inventive. We call ours the Bonza Help Centre. over atBonzawebsites.

If I’m in a rush and want an answer to the most common questions, I go straight to the FAQ page on a website. If there’s no Frequently Asked Questions page I may abandon that site and search elsewhere rather than sift through the site’s content to find the information.

Having said that, if the site architecture of the website is designed well and the content thought out very carefully, the information might be right in front of me and that site will not have or need an FAQ Page. That’s ideal!

How to tell if you need an FAQ

When you start hearing the same questions repeated over and over in emails, during phone calls and face-to-face with your users, is a good indication they’re not finding answers in your site content. You could look at your site content and address the issue there, and, or, start developing an FAQ page.

A dynamic FAQ page can be a valuable part of your web site, particularly if it’s considered a knowledge asset and maintained with the same care as the rest of the material on the site. Key word here is, “dynamic”, keep it up to date and useful like you regularly update the rest of your site.

Design an Effective FAQ Page

Most businesses throw what they deem to be likely questions and answers on the page and call it a day. Others continue to dump random badly written information which is not customer focused.  A “great” FAQ page should be designed to make life easier for your visitors.

Craft answers to questions carefully, don’t just write down the quickest, first thing that comes into your head. The key to a successful faqs page is to provide information that not only informs, but helps your visitor to take action instead of hitting the back button. A good way to get feedback or have users interacting, make it easy for them to ask a new question. If someone can’t find the question, it’s likely they’ll want to ask it. You could include a question form or just make sure your contact details are easy to find from that page.

Summary

FAQ pages can be one of the most useful parts of any website, but without proper thought they can also be a pile of junk. Make sure you think about how your visitors will actually use your FAQs, and make sure you consider their needs throughout the design process.

Take the time to turn your answers into something that keeps your user reading and intrigued. Write something that causes them to feel you offer something no one else does and then write an action phrase that helps your visitor to click on the “take action” link”.

The Best Title Tags
Published November 7th, 2011 by Roslyn Garavaglia Comments Off

The information below will help you create the best title tags, title tags Google will like.

      • Keep the length of your title tags 70 characters or less. Shorter the better.
      • Make sure that the title tag is relevant to the body text.
      • Use your keyword at the beginning of the tag.
      • Remove duplicate title tags across the website.
      • Create unique title tag for each web page
      • Use brand names in the middle of the title tags so that it doesn’t get truncated by Google easily.
      • Make sure that a website doesn’t have web pages with missing title tags. Google can create its own title where the title tag is missing.

This video sums it up better than I can, so take heed and you’ll end up creating the best Title tags that Google will love.

Wistia

Here is what Google says about changing your title tags:

“Google’s creation of sites’ titles and descriptions (or “snippets”) is completely automated and takes into account both the content of a page as well as references to it that appear on the web………..Make sure that each page on your site has a useful and descriptive page title (contained within the title tags. If a title tag is missing, or if the same title tag is used for many different pages, Google may use other text we find on the page. “

All the above information was sourced from http://seohimanshu.com/ and the video comes from SEOMOZ.

Website Attention Deficit Disorder (WADD)
Published July 25th, 2011 by Roslyn Garavaglia Comments Off

Website Attention Deficit DisorderDo you suffer from WADD (Website Attention Deficit Disorder)?

You can’t afford to put up a website and leave it just sitting there. The Internet is not static and neither should be your website.

Online user behaviour has changed. Mobile search has exploded, social networking has altered the way people connect online, and search is getting more and more personalised. You have to keep up, and you have to adjust your website and online strategy accordingly.

SELF DIAGNOSIS:-

Answer the following questions, if most results come up negative, you have a serious case of WADD and you and your website need urgent attention! (more…)

SEO RANKING FACTORS
Published July 15th, 2011 by Roslyn Garavaglia Comments Off

SEARCH ENGINE OPTIMISATION

You’ve read about SEO online; you have heard people talking about it and think it has something to do with keywords and meta tags.

Many Bonza website clients use the term “SEO” when discussing their site performance and website upgrades without really knowing what search engine optimisation is.

It’s actually a combination of many elements that, when worked in together, increase the odds of a successful website. Some factors carry more weight than others and no single factor guarantees top rankings in search results.

INTRODUCING: The Periodic Table Of SEO Ranking Factors by Search Engine Land

You can audit your own website with this quick reference. (more…)

What Makes a Good Website?
Published May 17th, 2011 by Roslyn Garavaglia Comments Off

What's in it for me?

  1. A site that is focused on the user and talks about benefits so visitors are left in no doubt about what your product/service will do for them.
  2. A site which answers the searcher’s query immediately, telling them exactly why they should do business with you.
  3. A site that states the offer clearly and concisely and is something they will value.
  4. Where the content talks about the reader (“You” – “Your”) more than about yourself (“I” – “me” – “my” – “we”).
  5. A site with a clear call to action.
  6. A site that creates confidence by using testimonials, case studies, and reviews (make sure they are qualified).
  7. A site which displays contact details prominently, indicating you have nothing to hide.
  8. A site which uses high quality images to make visitors want it.
  9. A site that wants to share, respond and interact by using social media to create a buzz (digital “word-of-mouth” can be one of the most powerful tools for reaching new audiences).

When you’re giving your instructions for a website, consider these;

  • What is your offer going to be?
  • Who will be interested in your offer?
  • Why should they take further action? 
  • How will they take action?

User focused websites are all about your visitor, being able to solve their query immediately and showing them how to do business with you.

Too often websites are all about the business owners and packed with features rather than benefits.

Here’s a great article I read on Tech Republic this week – 10 expressions that don’t belong on your Web site.

Related Topics:
Why should I buy from you?
Is you website a brick wall?

I can’t see my website changes…
Published May 7th, 2011 by Roslyn Garavaglia Comments Off

When I make changes to a website, often I receive an email back saying,
“I can’t see the changes!”

That’s because your browser is accessing information on your local disk rather than the new pages on the website’s server. You’re looking at a cached version of your website – the old page. The easiest method is to Refresh your active window by hitting the Refresh button at the top of your browser. Both the F5 key and CTRL + R work to reload the current web page too. (more…)

Is your website mobile friendly?
Published February 2nd, 2011 by Roslyn Garavaglia Comments Off

Having a mobile friendly website in 2011 is no longer an option — it’s a must!

“Google’s current CEO recently mentioned in the Harvard Business Review that the Big G will be committing all its resources to MOBILE devices.” (Source: Jim Morris, President/CEO at Full Throttle Enterprises, Inc)

The number of people accessing mobile Internet is growing fast and is expected to overtake the PC as the most popular way to get on the Web by 4 mobile users to 1 pc user.

What are consumers using their mobiles for? (more…)

Does anyone know you have a website?
Published August 6th, 2010 by Roslyn Garavaglia Comments Off

You knew you needed one because more and more customers were asking for the address. And you suddenly realised it probably wasn’t just them searching online looking for your products and services! 

Owning a website is easy, getting it noticed is the hard part. Your website developer uses SEO (Search Engine Optimisation) techniques to help it turn up in “organic” (free) results pages for keyword searches. 

But what are YOU doing to promote it?  (more…)

Is your Website a Brick Wall?
Published July 31st, 2010 by Roslyn Garavaglia Comments Off

Ring Ring……..

Hello, Bonza Computer Repairs, Ros speaking.

“Hi, My computer won’t start can you send a technician today?”

“Bonza provides innovative cutting edge value-added critical computer solutions specialising in PC repairs for home users and business owners, onsite or online remote computer repairs, website development including Search Engine Optimisation and Google AdWords management for your online marketing, and with only 2% fat….” (more…)


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