Bonza Mobile Computer Repairs | Bonzawebsites | Adwords Management


Bookmark and Share
 

Local Business Ads on Google Places
Published October 28th, 2010 by Roslyn Garavaglia Comments Off on Local Business Ads on Google Places

Adwords ads for Small Local Businesses on Google Maps 

This week Google launched a new ad format for Local Businesses called Google Boost. Beta testing is underway in a few markets in the US (San Francisco, Houston and Chicago). 

Google says, Boost automatically sets up your ad campaign, figuring out the relevant keywords and how to get the most out of your allotted budget. The new feature will allow organisations that have a Google Places account to create search ads quickly and easily“.  Read the rest of this entry »

Comments Off on Local Business Ads on Google Places

Are you a Pebcac, a Picnic or a Geek?
Published October 23rd, 2010 by Roslyn Garavaglia Comments Off on Are you a Pebcac, a Picnic or a Geek?

His Geekiness, Wayne (our senior technician), often endearingly calls me a PEBCAC (“Problem Exists Between Chair And Computer) or sometimes a PICNIC (“Problem In Chair Not In Computer”). The acronyms imply a lack of computer savvy asserting the user is at fault when a computer problem arises. Oh, alright! I admit it, I make mistakes.

I HATE COMPUTERS! I’m not a super geek, I just know how to use one to do my job. 

Typically, errors are caused by typing in a password with the caps lock on, by an unplugged device, by hitting the wrong key and by accepting a message dialogue without reading and understanding it, by an unplugged network cable or a session timeout. And by opening an email attachment or going to a particular web page.

Innocent errors with the capacity to cause severe downtime and expense for your business!

However, the biggest human error is lack of vigilance.

The focus of this article is not whether you’re a geek, a computer power user or Pebcac, it’s about cyber security.

A couple of nights ago the 7.30 Report had a segment on cyber crime. Did you see it? Here is a link to the transcript Cyber crime on the rise!

The report mentioned some startling statistics, but failed to provide anything substantial that we haven’t heard before. You’ve heard news stories before about credit card numbers being stolen and email viruses spreading. Maybe you’ve even been a victim yourself.

One of the best defenses is understanding the risks and knowing what you can do to protect yourself against them.

What are the risks?
Viruses erasing your entire system, someone breaking into your system and altering files, someone using your computer to attack others, or someone stealing your credit card information and making unauthorized purchases. Unfortunately, there’s no 100% guarantee that even with the best precautions some of these things won’t happen to you, but there are steps you can take to minimize the risks.

What can you do?
The first step in protecting yourself is to recognize the risks and being vigilant.

General security

•Choose and Protect your Passwords and change them regularly

•Understand your Anti-Virus Software

•Understand your Firewalls

•Coordinate Virus and Spyware Defense

•Have Good Security Habits

•Safeguard Your Data with offsite backups

Attacks and threats

•Understand Hidden Threats: Corrupted Software Files

•Understand Hidden Threats: Rootkits and Botnets

•Recognize and Avoid Spyware

•Avoid Social Engineering and Phishing Attacks

•Understand Denial-of-Service Attacks

•Identify Hoaxes and Urban Legends

Email and communication

•Understand Your Computer: Email Clients

•Use Caution with Email Attachments

•Reduce Spam

•Understand Benefits and Risks of Free Email Services

•Understand Benefits of Blind Carbon Copy (BCC)

•Understand Digital Signatures

•Use Instant Messaging and Chat Rooms Safely

•Stay Safe on Social Network Sites

Mobile devices

•Protect Portable Devices: Physical Security

•Protect Portable Devices: Data Security

•Use Caution with USB Drives

•Secure Wireless Networks

•Protect Cell Phones and PDAs Against Attack

Privacy

•How Anonymous Are You?

•Protect Your Privacy

•Understand Encryption

•Effectively Erase Files

Safe browsing

•Understand Your Computer: Web Browsers

•Evaluate Your Web Browser’s Security Settings

•Shop Safely Online

•Browse Safely: Understand Active Content and Cookies

•Understand Web Site Certificates

•Understand Internationalized Domain Names

•Understand Bluetooth Technology

Software and applications

•Understand Patches

•Understand Voice over Internet Protocol (VoIP)

•Understand Risks of File-Sharing Technology

•Review End-User License Agreements

•Understand Your Computer: Operating Systems

Are you a Geek? I’m not!  I get Wayne to handle all of the above, the do-it-yourself method is not an option.

Small businesses like yours and mine, can’t operate without computers. Without an IT expert on your staff means someone else’s time is being used inefficiently to deal with computer problems. It’s imperitive you have the best security measures in place for your computer systems and a trustworthy firm giving you the best professional service and impeccable after sales service. And that’s Bonza!

Don’t wait to see which virus, hacker, spy, hard drive crash, barrage of time-wasting spam, or other problem is going to derail your business operations.

  • Call to Action:  “What would your thoughts be on having an initial conversation with us about a Systems Audit? What is your availability over the next few weeks?”

It’s easy to get started. Just pick up the phone and call 1800 280 440

Comments Off on Are you a Pebcac, a Picnic or a Geek?

Your Computer’s Carbon Footprint – Remote Computer Repairs
Published October 16th, 2010 by Roslyn Garavaglia Comments Off on Your Computer’s Carbon Footprint – Remote Computer Repairs

How’s your carbon footprint?

Working on computers seems pretty harmless when in fact computing has a monster carbon footprint.  We computer users are contributing to nearly 2.7 percent of Australia’s total carbon emissions and more than 7 percent of total energy consumption in Australia. Computing and telecommunication devices use large amounts of energy adding substantially to greenhouse gas emissions.  

“There has been little attempt to measure or to estimate the total energy consumption or carbon footprint caused by the usage of ICT equipment, in Australia or internationally”. Source: The Australian Computer Society (ACS) 

The ACS set about to research the statistics for Australia and compiled these results.

Device % of CO2
Desktop PCs, Laptop and Notebooks 15.8%
Terminals & Thin Clients, Servers 14.7%
Networking Equipment 7.0%
Games Consoles 5.5%
Video Monitors 9.7%
Data Centre Storage 1.5%
Printers & Imaging Equipment 15.7%
Landline Telephone Equipment 1.7%
Mobile Devices 1.0%
Data Centre Environment 18.8%
Network Infrastructure 8.6%
   

What about on site Computer Repairs?

Your Bonza Mobile Computer Repair technician is barrelling down the highway to your place to fix your computer right now…

  • Is his trip really necessary?
  • Is there an equally effective way we can resolve your computer problem? 
  • Can we help reduce your and our company’s carbon footprint?

Hmmm, you’re probably thinking our vehicle emissions are Bonza’s contribution to global warming…… and you’re right, but you’re partly responsible too! Because there is an alternative to onsite computer repairs, Remote computer repairs, yet the take up in Australia is very slow compared to the rest of the world. 

Shame on us since Australia is one of the biggest carbon emitters per capita in the world!

So, let’s help each other reduce carbon emissions…..by reducing our travel we will not only reduce CO2 but also improve efficiency as well as reduce your I.T. maintenance costs.

It’s a Win-Win situation I can’t understand why Australians are so reluctant.

Fixing computers remotely is safe and secure, more cost effective and means less downtime for you.

Our Computer technicians connect securely to your computer using an advanced screen sharing program.  It’s safe and you are in control for the duration. Say you see the technician peek into a file that holds secure data you don’t want him to see (ours wouldn’t and others shouldn’t), you can cancel the connection right away. You see when you’re having your computer repaired remotely, you’ll be able to see the repair taking place right before your eyes. It’s pretty sexy stuff! You’ll be astonished seeing how fast the tech whizzes around your computer.

You’re not left with a ghost, your tech is still available for questions through a chat window or the phone if you need him.

Instead of reliquishing your seat to an onsite technician, you stay put, watch and get your computer working now! No waiting…

Next time you have a computer problem, give the remote method a try.  There’s nothing to lose and such a convenience to gain.

Visit Bonza Remote there’s more information there about how fixing computers remotely works. 

Related articles on Remote Computer Fixing

Green Computing

Remote Computer Repairs

Brisbane Computer Repairs, Cheaper, Faster

Save Time and Money on Computer Repairs

Australian Computer Society

May 2010 Carbon and Computers in Australia 
ACS Report 

Comments Off on Your Computer’s Carbon Footprint – Remote Computer Repairs

Do you have a social media strategy?
Published October 10th, 2010 by Roslyn Garavaglia Comments Off on Do you have a social media strategy?

Should you be participating in Social Networking Online?

Everyone and their granny are on Facebook! What about you?

When I first saw Facebook I wondered, why? Didn’t we already keep in touch via email? When Twitter emerged I was bamboozled and am still not quite hooked. Kevin Rudd, other pollies, and journalists seem to have a handle on it. Wonder what I’m missing….. If you know, tell me.

Can either platform help in business?

The general consensus is Facebook, Twitter and other social media are valuable tools to engage your customers online, letting them spread your message, exposing your brand to a wider community. Sounds great doesn’t it? Low cost and extremely high leverage when supporters of your brand are spreading your message for you….!

It’s not simple. Ask yourself whether your customers would even be using social media. I know many of our clients/customers do and I can identify those that wouldn’t. Careful, don’t assume they never will. 

Slapping up profiles on a selection of social media platforms won’t cut it. Identify your objectives first and be prepared to put in an effort to provide useful and unique content and keep in mind that it’s not about you!

Know your objectives. (e.g. I have 4)

1. To provide useful information to help you make decisions like this one about social media.
2. To write info, answers, ideas, on a range of topics so you and others are compelled to pass it on or link to it.
3. To build Bonza’s reputation as a creditable resource, one that you’ll want to revisit often because we know “stuff”.
4. Link building to improve our position in search engine rankings. Google loves fresh content.

Take it seriously… It involves time and effort and a willingness to participate and share information. Nobody likes self-promotion or blatant advertising. If you build up credibility as an expert in your field and grow a network of true believers because you have great content, they’ll spread the good word.

So which platform to choose?

Blogging, Facebook, MySpace, LinkedIn, Twitter, Flickr, Photobucket, YouTube, Wikis, Delicious, Digg, Reddit, StumbleUpon, Wikianswers etc. Oh dear, the list is endless!

Each has its own best practices and guidelines for community behaviour and participation, so get in there and check them out first and select the best platforms that match your objectives. There’s a link to a list of Social Networking sites at the end of this article. (source: Wikipedia)

How to start writing content?

“How to” articles are a good way to start. Think about the most often asked questions from your customers/clients. If you have a FAQ page on your website, often these Frequently Asked Questions can be expanded. Ask yourself what people want to know about your products or your industry/niche. (Remember, it’s not about you)

So what does Twitter do for businesses?

Facebook Statistics

List of Social Networking Websites

Once you get into the groove, the time spent on preparing and posting shortens. You’ll probably start to enjoy it too, after all you’re the expert and how easy is it to write about the subject you know best?

Comments Off on Do you have a social media strategy?

Google Instant – Google’s new Search Results
Published October 1st, 2010 by Roslyn Garavaglia Comments Off on Google Instant – Google’s new Search Results

When you search on Google, would it be good if the results pages changed as you type?

Google’s search changes does just that. It has already been rolled out in the USA, UK, Russia and France, maybe others, but not here (not in Oz yet!).

Google Instant provides search results pages (SERPS) with every keystroke. You may find exactly what you’re looking for before you even finish typing your query!

Google’s predictive search feature is still there but appears in grey text directly in the search box, so you can stop typing as soon as you see what you’re looking for. Read the rest of this entry »

Comments Off on Google Instant – Google’s new Search Results

Fraud Antivirus Packages
Published September 24th, 2010 by Roslyn Garavaglia Comments Off on Fraud Antivirus Packages

Fake Antivirus Software

There has been a massive increase in the amount of users getting infected by fraud antivirus programs that are floating around the internet. Over the past 3 years I have seen the rate of infection climb from every 1 in 10 machines that have viruses to 1 in 3 machines which seem to contract it.

What is a fraud antivirus?

A fraud antivirus is a legitimate looking antivirus program which may pop up while you are browsing or after you have had a downloading stint using various P2P software downloading programs (see my guide on limewire and p2p programs for more information on these). These fake programs are actually viruses themselves and they disable your current antivirus and in some cases allow more viruses into your PC. They can be particularly difficult to remove and can even remove important windows files from your PC in some extreme cases, claiming that these needed files are in fact viruses and removing them upon the users request. A lot of these programs will ask you for credit card details to ‘activate the software’ and allow it to remove the ‘infected’ files. Under no circumstances should you ever enter your details into these programs as they have been linked to bank fraud, which means you could wake up the next morning to an empty bank account. Read the rest of this entry »

Comments Off on Fraud Antivirus Packages

Downloading Free Music
Published September 17th, 2010 by Roslyn Garavaglia Comments Off on Downloading Free Music

 P2P program information.
(the best way to get a virus on your PC for Free!)

Hi everyone,

Bonza Mobile Computer Repair Technician - Cameron Lawless

Throughout my travels I have noticed a very serious trend when it comes to virus and malware infections. EVERY person that has had a peer 2 peer program (such as Limewire or Frostwire) on their PC has had viruses that require cleaning. I have also noticed that 90% of computers that obtain the fake security antivirus have also had one of these programs or something similar.

How do you get viruses from these programs?

When you start these programs they are connecting to a massive network of files such as music, videos and photos that people are sharing across that network. These can all be downloaded (most of them illegally) for free. Read the rest of this entry »

Comments Off on Downloading Free Music

Laptop Health Guide
Published September 11th, 2010 by Roslyn Garavaglia Comments Off on Laptop Health Guide

The Do’s and Don’ts for everyday Laptop use. 

Greetings customers,

This laptop health guide will help you care for your notebook to protect your data, and prevent costly repairs.

First things first:

If you turn over your laptop and have a look on the underside you will notice several vents. These are used as an intake system for the laptops cooling. Blocking these off can cause many issues due to heat. Overheating can cause your laptop to lose hard drive integrity (which means losing your very important data), losing your wireless, destroying your ram as well as your processor and mainboard! Read the rest of this entry »

Comments Off on Laptop Health Guide

Watch out for ATO Scams…
Published August 28th, 2010 by Roslyn Garavaglia Comments Off on Watch out for ATO Scams…

Tax Refund Scams

There are a number of refund scam emails currently circulating. These emails claim to come from the ATO and offer a tax refund. They link to a bogus ATO website asking for personal and credit card details. These emails can differ in their appearance and level of sophistication but will generally state that you are eligible for a refund and instruct you to click on a link to submit a form to receive it. The ATO will never email you asking for personal or credit card details and you should never provide this information.

Key indicators of the email scam include: Read the rest of this entry »

Comments Off on Watch out for ATO Scams…

About Blogging
Published August 21st, 2010 by Roslyn Garavaglia Comments Off on About Blogging

What’s a blog?  Should You have a Blog?
What’s the use of a Blog?

What’s a blog? This is a Blog! It’s a way to keep information flowing and a means of connecting with key customers through, hopefully, interesting articles and useful information on topics relevant to your business relationship with Bonza; Computer repairs, Websites, Google AdWords, or all three.

Even though my purpose is directed at Bonza clients, through syndication and other promotional activities, my posts get read and spread all around the internet, exposing Bonza to thousand of readers looking for answers to their questions and problems. Read the rest of this entry »

Comments Off on About Blogging


Bonzamobilecomputerrepairs.com